Visit Bentonville is a tourism group. The main goal is to draw in new people and provide the best experience possible. They provide resources and opportunities for community involvement. Showcase the recognition Bentonville has been getting as the “New Capital of Cool” and “The Mountain Biking Capital of the World.”

Each of these extensions are designed using brand guidelines. The postcard was a new branch of branding within Visit Bentonville that focused on a brighter and younger feel. Showing that Bentonville is catering towards young people and young families. The advertisements and the rack card use the standard guidelines for VB. These are more formal while still highlighting the upbeat and active events that are hosted.