LA Auto Show is based in Los Angeles, California. The first ever show was in 1907 with 99 vehicles on display at Morley’s Skating Rink. Continuing to grow every year and providing once in a lifetime opportunities. In recent years there are more supercars and more modding options being showcased.

The design approach was inspired by car racing video games. The overall look is high tech and futuristic. The logo used is the current logo for the LA Auto Show. The typography used is tech inspired without going to extreme. The color palette was inspired not only by the video games, but by the unveiling of cars. A lot of them are in a dark room with lights to illuminate aspects of the car. Keeping it vibrant and neon reflects back to the video games.