Culture Pop is a probiotic soda that focuses on giving a great tasting soda that helps with gut health. This fun brand uses unique combinations with sweet and spiced ingredients.

The design approach was inspired by the fizzy and freshness of the drink. The word mark is bold and dynamic. The shape changes depending on the secondary flavor in the drink. In each drink there is a citrus, so the location and shape remain the same while the color changes on the wedge. The color palette was also based on the lightness of the drink. Keeping light colors brightens the drink and reflects the fizziness.